Chris is an author, podcaster, and brand & digital tourism expert with over 26 years’ industry experience. Chris speaks at many tourism events worldwide, offering his advice and guidance on how travel, tourism, and destination businesses can gain brand recognition and increase bookings. Chris has focused his business, the Tourism Marketing Agency, on tour operator marketing with over 90% of his client base coming from outside the UK, working with some of the biggest players in the industry. Chris is the author of the best-selling marketing book, How to Turn your Online Lookers into Bookers, a 400- page book full of practical marketing advice dedicated to the tours and activities sector. Chris also produces a video advice series called The Digital Tourism Show which you can watch on his Facebook Group, YouTube channel, or listen via Google or Apple podcasts. Chris has won numerous awards over the years, such as the Best Tourism Website, Best Digital Agency, and the Scottish SME’s Businessman of the Year 2018.